Michal Roman

About

Marketing and PR specialist with over a decade of experience — from strategy and campaigns to social media, events, copywriting and media relations. I grew a company Instagram account from zero to roughly 7,000 followers.

Recently I have been combining classic marketing with artificial intelligence, creating content and automations with AI tools I build myself. I work independently and reliably, communicate directly and stay focused on results.

Work Experience

• Created and executed the organisation's marketing plan together with management, the regional government and the ministry
• Managed the annual marketing budget (~€20,000) and individual event budgets
• Ran the company's social media — grew Instagram from 0 to ~7,000 followers
• Created, ran and evaluated campaigns (Meta Business, Google Ads, Google Analytics)
• Organised and produced events; hired and led part-time staff at presentation booths
• Represented and promoted the organisation at trade fairs and exhibitions
• Copywriting, press releases, newsletters; communication with media, partners and the public
• Briefed and coordinated advertising (print, radio, online, vloggers, OOH, press trips)
• Took over the unfinished official destination website bratislavaregion.travel (WordPress/CMS) — systematically tested and debugged it and brought it to stable operation; live and maintained to this day
• Created video and photo content (CapCut, Adobe Premiere Pro)

Selected projects

• Bratislava Airport — negotiated and launched paid destination promotion on the airport homepage; a new, steady source of website traffic
• Urban Art Festival — production manager; 13 stages across Bratislava, booking and coordinating performers and production
• Geocaching campaign (mobile app) — concept and location design (regional landmarks), oversight of app development and testing, prize sourcing; high player turnout

AI, Content Creation & Automation (personal projects)

• End-to-end generative AI video pipeline (ComfyUI) including an AI avatar with a custom voice (text-to-speech + lip-sync) and automated video processing (color, upscaling)
• Automated content bots for Instagram and Threads (LLM-based) — track trends and prepare post drafts, captions and carousels
• Training custom AI models (LoRA), working with cloud GPUs (RunPod)
• Development of a community game server for Ultima Online — scripting, content design, community management

Skills

Marketing & social

• Meta Business
• Instagram
• Threads
• Google Ads
• Google Analytics
• Email marketing
• Copywriting
• PR & press releases
• Event management
• Budget management

Tools

• WordPress / CMS
• Microsoft Office
• Adobe Premiere Pro
• CapCut

AI & video

• ComfyUI
• Generative AI video
• AI avatars (TTS, lip-sync)
• LLM automation
• Model training (LoRA)
• Upscaling

Contact

michalroman3@gmail.com